![What Is the Best Way to Measure the Color of Flour?](https://staging.hunterlab.com/media/images/best-way-measure-flour.2e16d0ba.fill-692x346.jpg)
The color of any consumable tells buyers that the product is safe and healthy for their needs. Learn why you need to measure the color of your flour and how HunterLab can help below.
The color of any consumable tells buyers that the product is safe and healthy for their needs. Learn why you need to measure the color of your flour and how HunterLab can help below.
Flour comes in many varieties, including:
Flour can also be bleached or unbleached, which will further affect its appearance.
When measuring the color of flour is your goal, it's crucial to ensure you're using a sample from the correct type. Each flour type can have small variances in color and texture, which can affect your outcome when working with highly sensitive tools like the ones you'll find in HunterLab's catalog of spectrophotometers.
At a glance, most people don't see much of a difference in various flour colors. However, they will certainly notice when the flour color is off, especially if it's too dark. Discoloration can make consumers hesitant to use your brand's flour, and it may turn them away from returning to your products in the future. That's why it's vital to do everything you can as a manufacturer, producer, or distributor to manage the color of flour.
Spectrophotometers can measure the color of a flour sample using common food industry color scales to provide you with a precise numerical analysis of coloration. In seconds, you'll see exactly how close your color measurement is to your preference so that you can adjust your process or move forward with packaging and distribution.
At HunterLab, our flour color measurement tool is ColorFlex L2, a compact benchtop spectrophotometer that uses geometry to manage precise calculations based on human color perception. This tool helps you measure samples easily and without mess. Designed for fine powders like flour and baking powder, our equipment is ready to deliver with precision and expedience and collect your data by connecting to your chosen printer or computer.
Find new ways to make your products better every day. Request a quote on HunterLab equipment today.
Mr. Phillips has spent the last 30 years in product development and management, technical sales, marketing, and business development in several industries. Today, he is the global market development manager for HunterLab, focused on understanding customer needs, providing appropriate solutions and education, and helping to solve customer color challenges across these industries and cultures.LinkedIn